Slam Jam’s FW18 Editorial Chronicles the Struggles of Laundry

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Milan’s Slam Jam reveals its fall/winter 2018 editorial, which amusingly captures the all-too-familiar confusion around decoding laundry symbols, titled “Man Soft.” In collaboration with London’s Buffalo Zine, the images depict life at home alongside the washer, bedroom dresser, kitchen cabinets, television screen, and even mom. Sweaters, tees, shorts and outerwear from brands including Stone Island, 1017 ALYX 9SM, Comme des Garçons Shirt, ROA and Gosha Rubchinskiy are presented in conjunction with undergarments and piles of laundry.

Shot by photographer Maxwell Conrad Granger, scroll through the gallery above to see all of the looks and head over to Slam Jam for a closer look.

Click here to view full gallery at HYPEBEAST


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